Top 10 Video Game Commercials by
Anthony Izzi
You may
be asking what’s so important or worth mentioning about commercials of video
games. In my opinion, video game commercials are THE best way to get someone
excited for an upcoming game. There are professionally written and executed
commercials that explain what the game is, what the player can do in the game,
and why you must play it. The commercials are very important to the video game
industry and the players. I’ve seen plenty of amazingly made commercials, not
just for video games, but also for movies, television shows, soft drinks, and
so on. For this countdown, I want to say in my opinion what I think are the
greatest video game commercials. I will be discussing what’s good and what’s
flawed.
Rules:
· These
are commercials, not trailers or promos. They must have been shown on TV.
· These
are commercials for video games or consoles. Commercials for soft drinks, fast
food restaurants, or milk don’t count even if they feature video game
characters.
· All
regions are accepted.
·
One
game per franchise.
Alright,
let’s do it:
Number
10 Final Fantasy VII and Final Fantasy
VIII
USA/1997 and 1999
Pros: What’s to admire about these commercials for
well-known Playstation titles are not only the portions of the cutscenes shown
from the games, what’s gold about these commercials is the sense of humor.
Final Fantasy VII was one of the first games to have stunning Computer
generated cinematics, which is one of the main reasons why it was so
revolutionary. Many people started to call it “like a movie”; comparing the
graphics to the animation of Toy Story. The people who made the commercial
caught onto this and the narrator of the three commercials (for Final Fantasy
VIII) reminded the viewers that it’s a game; and how hilarious the narrator
was. Final Fantasy VIII only got one commercial (that I know of). It has the
same sense of humor that the commercials of the previous game had and the
narrator for this commercial was the late Don LaFontaine; bonus points.
Cons: As astonishing as the graphics for the two
games were, the commercials didn’t show a single screenshot of gameplay. That
contradicts the statement that these commercials were saying: if these are
games and not movies, than further prove that with shown gameplay. Also, one of
Final Fantasy VII’s commercials contains a major spoiler (you know the one).
Number 9 Super Mario Advance 2: Super Mario World
USA/2002
(Not from the commercial, from a
magazine page.)
Pros: In a much more big-budgeted commercial for
the classic Super Mario World from 1991, this commercial for the Game Boy
Advance port does its best to show what Dinosaur Land looks like with gorgeous
landscapes, crisp lighting, and soothing music. The men in the Mario, Luigi,
and Yoshi suits really do help to bring this world (Dinosaur Land) to life;
seeing Yoshi run with antelopes, Mario swimming with crystal clear waters, and
Luigi with the yellow cape, and finally, Mario and Luigi swimming like
dolphins.
Cons: Just nitpicking, but why are there antelopes
in Dinosaur Land?
Number 8 Metal Gear Solid 2:
Substance and Metal Gear Solid 3: Snake Eater
USA and Japan respectively/2002
and 2004
(Metal Gear Solid 2: Substance)
Pros: Similarly for both commercials, they feature
average-Joes in suits using stealth techniques that the player can use in both
games. In the Substance (for Xbox) commercial, a pencil-pusher, Johnson, is
handing in his due-late report on his kinda-furious boss’ desk before he sees
him. Johnson hides in cardboard boxes, takes cover behind walls, crawls under
desks, etc. In the Snake Eater (for Playstation 2) commercial, another employee
in a suit in a jungle for seemingly no reason and he survives no problem by
disguising himself using crocodile heads, green paint and he survives by eating
snakes (no joke intended at all, you do this in the game). These commercials
show how you can use stealth and survival skills to advance in the games and it
shows that anybody can be like Solid Snake, Raiden, or Naked Snake.
Cons: The angry boss does seem over-the-top. Also,
to nitpick, where did the employee in the Snake Eater commercial get that
pitcher of beer? I don’t remember Snake drinking beer.
Number 7 Metroid
Prime and Metroid Fusion
USA/2002
(Metroid Prime)
Pros: These action-packed, live-action commercials
give us a taste of what Metroid Prime (for the Gamecube) and Metroid Fusion
(for the Game Boy Advance) will be like. They both have that dark and cryptic
atmosphere, which are present in the entirety of the games. The suits look
fantastic (while a little clunky) the narrators give chilling performances by
telling that evil forces want you dead and you have to fight back. What really
works is the action. The Metroid Prime commercial shows Samus using her Power
Beam, Grappling Beam, Morph Ball, and Wave Beam. The Metroid Fusion commercial
shows Samus, in her Fushion Suit, eradicating a swarm of monsters and absorbing
their X Parasites, which the player does in the game. To cap it all off, the
terrifying SA-X shows up out of nowhere and she/it and Samus bagin to fire at
each other when the commercial ends, getting the viewer pumped to play the
game.
Cons: None.
Number 6 Super
Smash Brothers
USA/1999
Pros: Where do I begin? You have a live-action
commercial where men in Mario, Yoshi, Donkey Kong, and Pikachu suits are
skipping happily in a meadow with sunflowers everywhere, the sun is shining,
and the song “Happy Together” by The Turtles is playing. But then…Mario
suddenly changes the scene by kicking Yoshi down to the ground and a record
scratch is heard. Then for no reason, the four begin to beat the crap out of
each other; and it’s awesome. The song keeps playing and Don LaFontaine
narrates about the new fighting game “Super Smash Brothers”, where my favorite
characters go toe-to-toe in one four-player, star-studded SLAMFEST…only on
Nintendo 64. I still remember when me and my younger brother first watched this
commercial; our jaws dropped, our minds exploded, and we were never so pumped;
our young minds couldn’t take the awesomeness.
Cons: Pikachu didn’t throw a single punch. Where’s
your spirit, Pikachu?
Number 5 MOTHER
Japan/1989
(“No crying until the ending”? We
haven’t even gotten to MOTHER 3.)
Pros: That’s right, I’m an American who knows
about the MOTHER (EarthBound) franchise (and vies to play the games legally).
The setting of the commercial is dark yet beautiful. Three children portraying
the main heroes Ninten, Ana, and Lloyd are battling a giant robot and defeat it
with ease with the power of love or something. How can a gray and
cloudy-looking landscape look so hollow, but have so much passion? Throughout
the entire commercial, the song “Eight Melodies” sung by the St. Paul’s
Cathedral Choir. In the end of the commercial, the narrator tells the player
“No crying until the ending” and “Guaranteed masterpiece” to help show that
MOTHER is more than a game, it’s a work of art. They weren’t being too
self-confident, it’s that good.
Cons: What was that robot anyway? It wasn’t an
important character (from what I remember). The robot also didn’t attack the
kids at all, why was it destroyed?
Number 4 Pokémon Colosseum
USA/2004
(“Gotta save ‘em all”)
Pros: The people who worked on this commercial
must have been very dedicated to it. The game’s story is about an evil
organization capturing Pokémon and turning them evil and it’s up to you to save
them all. “Gotta save ‘em all”, a nice opposing call-back to the main slogan of
the franchise: “Gotta catch ‘em all”. The commercial has parades of people
carrying posters and banners about rescuing the Pokémon. There are also posters
the size of buildings, messages written on parachutes, shirts, etc. Messages
that say: “Save the Wailmers” and “Blaziken is amaziken”. The reason why this
is such an extraordinary commercial is that it makes the plot of the game look
like a real event and you must take part in it. It really is a captivating
commercial.
Cons: None.
Number 3 Segata
Sanshiro commercials
Japan/1997-1998
(“SEGATA SANSHIRO. SEGATA SANSHIRO.
You must play Sega Saturn”.)
Pros: The early years of the Sega Saturn were very
harsh for Sega. A lot of people weren’t buying Sega Saturns, so Sega decided to
use the ultimate tool: fear. Enter Segata Sanshiro; for those of you who don’t
know about Segata Sanshiro, let me explain about him as he is commonly known
as: Japan’s answer to Chuck Norris. The commercials had unaware people living
their daily lives, and then Segata Sanshiro shows up out of nowhere and beats
the hell out of them and tells them “they must play Sega Saturn”. It’s
hilarious. Segata Sanshiro is an unstoppable force of destruction. He has an
intimidating glare, he throws people and makes them explode, he fights off
zombies, and he has an army of Segata Sanshiros, and he’s got an incredible
theme song. But he’s also has a soft side, he’s an inspiring Soccer coach, he
saved a man from a burning building, and he’s a hero. After his final
commercial and the Sega Dreamcast was nearing its launch (in Japan), he got his
own game aaaaaaand…it was okay. Thanks to Segata Sanshiro, sales for the Sega
Saturn sky-rocketed in Japan.
Cons: As funny as the commercials are, many
commercials aren’t relevant to the games that are being advertised. Segata
Sanshiro beats up everyone in a club and that’s a commercial for the RPG,
Shining Force III? A bunch of kids are going to play Baseball and Segata
Sanshiro beats them up. Is this a commercial for a Baseball game? Nope-Sonic R.
What?
Number 2 Playstation
3 “Michael”
USA/2011
(How awesome would it be to drink
with Snake or Ezio?)
Pros: This is the ultimate commercial a console as
powerful as the Playstation 3. You start out with a couple of soldiers most
likely from a World War II game enter a pub and when the entrance door opens,
we see Nathan Drake dressed in the attire of the then-upcoming Uncharted 3:
Drake’s Deception talking to Lighting from Final Fantasy XIII (drops jaw). We
also see Cole MacGrath from Infamous 2, Kratos from the God of War franchise,
Sackboy from LittleBigPlanet, Old Snake from Metal Gear Solid 4 (beginning to
scream like a child), Chell from Portal, Sweet Tooth from Twisted Metal,
(screams like a child) Ezio from Assassin’s Creed Brotherhood! Where can I find
this pub?! Anyway, throughout the commercial, the characters are speaking
highly of a hero named Michael; who is Michael? He’s just a normal guy like us
who plays a lot. In the end, the slogan of the console “Long Live Play” is
shown and the commercial ends. That pub in theory is what the inside of a
Playstation 3 looks like, similarly to the Game Central Station from
Wreck-It-Ralph. Notable voice actors Nolan North (Nathan Drake), David Hayter
(Old Snake), and Rodger Craig Smith (Ezio) portray the characters in live
action and they a bang-up job as always. What’s also notable is that the
characters aren’t SONY exclusive; Final Fantasy XIII, Portal, and Tekken are
multi-console games. As long you can be on the Playstation 3, you’re part of
the club. There’s always room for more heroes.
Cons: None
Honorable Mentions
·
Kirby:
Nightmare in Dreamland USA/2002
·
Kevin
Butler commercials USA/2009-2011
·
Pikmin
2 USA/2004
·
Super
Metroid Japan/1994
·
Ratchet and Clank: Tools of Destruction USA/2007
·
Jak
II USA/2003
·
Genesis
Does USA/1989
·
Banjo
Tooie USA/2000
·
Fire
Emblem Japan/1990
·
Mario
and Luigi: Superstar Saga USA/2003
·
Mario
Party 4 and 5 USA/2002
and 2003
·
The Legend of Zelda: A Link to the Past Japan/1991
·
The
Legend of Zelda: Ocarina of Time USA/1998
·
The
Legend of Zelda: Wind Waker USA/2003
·
Every
Zelda commercial in 2011 USA/Japan/Europe/2011
Number 1 The Legend of
Zelda: Majora’s Mask
USA/2000
(Play to the finish)
Pros: Oh, man, this is a big one. Not only is this
the greatest commercial for a video game, it’s quite possibly the best executed
and most striking piece of advertisement I’ve ever seen. The plot of the game
is that the moon (which has a face suddenly) WILL fall onto the earth in 72
hours and Link must find a way to save the world from the impending apocalypse.
Most commercials allow the viewer to see what the main hero sees, but in this
commercial, we are still ourselves. We’re not in Link’s position, we’re waiting
for his success and during that time, people are reacting to the end the world;
we’re terrified. As the time passes, people are calling their families telling them
they love them, trying to spend their last moments happily, staring at the
falling moon, and singing to children to comfort them. Throughout the
commercial, a radio show host from Radio Zelda is calling people about the
apocalypse and speaking to Link, telling him that everyone has high hopes for
him. Much like the Pokémon Colosseum commercial, this makes the apocalypse look
like a real threat and much like the Segata Sanshiro commercials, fear is used
to strike the viewer; it’s eerie. It tells us, “If you don’t play this game and
help Link, it’s all over”. This commercial is similar to a part in the game
where it’s the final hour and all residents of Termina are panicking, terrified
of the end. Looking up to the moon, facing death as death faces back. Despite the ominous atmosphere, this
commercial is beautiful. The shaky isn’t under or overused, the people aren’t
screaming their lungs out, they’re trying to keep calm, but you can tell
they’ve almost lost all hope. So much like the MOTHER commercial, it looks so
hollow and unsettling, but it’s executed so well, for some reason I feel calm. Majora’s
Mask is an outstanding game and it has the best commercial of all time.
Cons: The ominous music in the first half of the
commercial is much more disturbing than the music used in the second half. As
the time nears zero, the music should be gradually getting darker and more
cryptic to help build up the end.
Thank you for reading and I hope
you learned something.